Wednesday 16 June 2010

Audience response to Hype Williams

The extremely high sale rates and views for Hype Williams videos speak for themselves, he has millions upon millions of fans due to his distinctive taste in the use of colour, and his own style in video directing. Audience responses to his work are all positive; "The ten videos in this collection display a striking eye, inventive imagination, and an inerrant sense of what will catch the attention of and appeal to a predominantly male teenage audience." - http://www.dvdverdict.com/reviews/hypewilliams.php.

There are reviews on Williams debating whether he is a constant success, and the answer was no, He is known to re-use ageing or somewhat stale techniques such as the fish eye lens, relying too heavily on fast paced editing and block style shots. However, at the end of each review read, his distinctive talent is always acknowledged.

"Occasionally (maybe more than occasionally), his shot selection borders on pandering. But he clearly has talent, and best of all he's pushing that talent to its logical ends. I grant the man mad props for that." - Judge Michael Rankins 2002.

People who aren't even inclined to the entire genre that Williams works for, all have no choice but to admire the way in which Williams portrays his visions of music.

Youtube Comments:

Misspartner
3 months ago 15
Soooooooooooo visually pleasing!! - http://www.youtube.com/watch?v=b0fpydD5jJk

This is a positive comment in that it portrays the views of a fan who was entertained by the way in which Williams puts vibrant colours to use.

Hi4ofUs31
2 weeks ago
sexy ass viedooooooooo haha - http://www.youtube.com/watch?v=5uSkPdwyvGU

Another positive comment, although a lot more informal.
rappadapp
1 year ago
dis song & video is jus f**** crazy - http://www.youtube.com/watch?v=snHcC6bw5XE

Despite the way it sounds, this is a positive comment expressing how vividly different and alternatively styled and edited the video was.