Audience response to Hype Williams

The extremely high sale rates and views for Hype Williams videos speak for themselves, he has millions upon millions of fans due to his distinctive taste in the use of colour, and his own style in video directing. Audience responses to his work are all positive; "The ten videos in this collection display a striking eye, inventive imagination, and an inerrant sense of what will catch the attention of and appeal to a predominantly male teenage audience." - http://www.dvdverdict.com/reviews/hypewilliams.php.

There are reviews on Williams debating whether he is a constant success, and the answer was no, He is known to re-use ageing or somewhat stale techniques such as the fish eye lens, relying too heavily on fast paced editing and block style shots. However, at the end of each review read, his distinctive talent is always acknowledged.

"Occasionally (maybe more than occasionally), his shot selection borders on pandering. But he clearly has talent, and best of all he's pushing that talent to its logical ends. I grant the man mad props for that." - Judge Michael Rankins 2002.

People who aren't even inclined to the entire genre that Williams works for, all have no choice but to admire the way in which Williams portrays his visions of music.

Youtube Comments:

Misspartner
3 months ago 15
Soooooooooooo visually pleasing!! - http://www.youtube.com/watch?v=b0fpydD5jJk

This is a positive comment in that it portrays the views of a fan who was entertained by the way in which Williams puts vibrant colours to use.

Hi4ofUs31
2 weeks ago
sexy ass viedooooooooo haha - http://www.youtube.com/watch?v=5uSkPdwyvGU

Another positive comment, although a lot more informal.
rappadapp
1 year ago
dis song & video is jus f**** crazy - http://www.youtube.com/watch?v=snHcC6bw5XE

Despite the way it sounds, this is a positive comment expressing how vividly different and alternatively styled and edited the video was.

Treatment.

The opening scene to the video is somebody rolling and smoking a cigarette on new years eve, as 2012 dawns, we thought this would be an accurate portrayal of someone not even considering the idea of the Earths impending doom. Backing this idea up, the radio is featuring a DJ mocking the idea of 2012 being the end. After this scene, the radio is shown to switch from the jolly station is what tuned in to, to a different station playing the dark and ominous beat featured for the song. Despite the give away of the dramatic instrumental, the broadcasts begin happy and not all doom and gloom as the weather improves and the new year has started.

Synopsis

The concept of our music video is the rumors about 2012 being the end of the world, and we took a spin on the idea saying that perhaps it will not be a sudden end, but a gradual, dramatic end with subtle weather changes going to extremes. We thought it an original idea that would make viewers and listeners think about the idea and come to their own conclusion. Instead of a typical song we went with the idea of using a news broadcast we recorded over an intense instrumental. The broadcast starts off on a positive note, praising the suddenly hot weather and encouraging people to go out and have fun, the broadcasts however take a dark turn for the worse as weather gets too hot to handle, and humanity itself is faced with aggressive danger. The broadcast acts as a diary of what is happening to Earth and the people on it. The starting scene is set on new years eve with someone rolling and smoking a cigarette listening to a cheerful radio broadcast, after this however there is a portrayal of the radio turning and tuning into a different station which is when the beat kicks in and becomes the song. There is a time lapse facing a busy town as people go about their business before the gradual end of the world. The last scene is showing a blazing sun that soon fades to black in the time lapse as the radio presenter who is now showing his fear, merely prays for help. The extremities of how the people react is portrayed clearly in a scene showing news broadcasters being chased by angry rioters, who are no doubt riddled with fear as their planet comes to an end.

Risk Assessment Forms.

It is important to fill out some risk assessment forms to ensure awareness of any possible dangers or hazards lurking in the area of filming, this way we are better prepared to shoot there once possible safety measures have been taken. However, if there are too many risks,dangers or hazards etc. we will be unable to film there.

Storyboards.

We had to sketch a rough over view of the main scenes featured in the video to give us and our tutors a good idea of what we are setting out to do as well as give us a good idea of what the finished project will look like. These are the storyboards.

Stripboards.

This is somewhat of a diary of when we will be recording what and on which day. It also includes information on any extras or props used during filming.

Pre-Production.

These sheets needed to be completed before shooting to ensure planning and efficiency in recording the video.

On this sheet we wrote down what locations we will be in and when to ensure our tutors know where we are for safety reasons.